Arela is a clothing brand focused on cashmere knitwear and cotton basics. Born in 2006 of designer Maija Arela's desire to create contemporary cashmere knitwear, Arela is now run by Maija and her two daughters, Aalto university alumn, head designer Anni Arela and head of communications Viivi Arela. 

"Considered colours, functionality and effortless elegance are the defining elements of our work. Thanks to our loyal customer base, we have gained a true understanding of the needs of different ages and body shapes. We do not design the clothes for a particular woman or man, but rather to all people unified by a certain minimalist sensibility.

We use only the best natural materials and pride ourselves on the durability of our garments. Collections are produced in skilled hands of trusted professionals in Nepal, Latvia, China and Finland."